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Top : Twitter: Limited in features, and functionality, Twitter has garnered a great deal of buzz, but the realities may be far different than you think. In this section you'll find more information about Twitter, and its use for business.
Articles:The Challenges of Using Twitter for Discussion - by RICHARD NANTELYesterday, I participated in a Tweetchat organized by NetDimensions on the topic "Is the LMS Dead?" Thank you to NetDimensions for having organized good debates around this topic. Attempting to have a discussion using Twitter shows how poorly suited the technology is for this purpose. Sorry to burst a bubble Twitter fans, but Twitter doesn't enable conversation, it hinders it. Replying to a tweet requires you to identify in your post who originally posted the content, quote a portion of the original post, leaving you with about four characters for a reply. Brevity isn't always a measure of content quality. Some ideas require more than one-word answers. (Added: 10-Dec-2010 Hits: 73 ) Price Chopper Attacks Customer's Job Over Negative Tweet - by Anthony Rotolo At first when you read the account, it's pretty scary, until you start to read the comments, and the other side of the story, so to speak. Interesting situation where Price Chopper allegedly complains to complainer's employer. (Added: 20-Sep-2010 Hits: 39 ) The big yawn - The Bing Blog - by Stanley Bing Twitter. It's no coincidence that the most dedicated Twitterati are deep thinkers like Ashton Kutcher and professional news organizations. Most of the people I know who are glued to their teeny Twitters are in the media. They watch one another like animals at the water hole, the smaller ones checking to make sure when the larger ones are sleeping and it's safe to come out and drink from the pool. (Added: 10-Dec-2010 Hits: 75 ) Twitter Marketing Strategy Model - A basis for better social media outcomes. - by Richard Bishop (Note the last sentence in what follows: Guess what? Most social media marketers don't have a clue about how small business works.) When I see people like Bishop writing like that, I know who I'll NEVER look to for social media help.)From the page: Social media is still relatively new in terms of marketing research and the formulation of workable models. Anecdotal evidence suggests marketing departments find it difficult to establish how social media fits into the company brand.Most small companies just don't get Twitter! Full Stop. (Added: 1-Oct-2010 Hits: 38 ) CHART OF THE DAY: How People REALLY Use Twitter - by Jay Yarow The Pew Research Center released a big study focused entirely on Twitter. According to its findings, 8% of American adults that are online are now using Twitter. Below is a breakdown from Pew about how those people are actually using Twitter. (Added: 10-Dec-2010 Hits: 194 ) Is mutual conversation over Twitter the same as talking? .. - by na VERY important. The answer is no. But many are deceived. (Added: 23-Oct-2010 Hits: 94 ) Why ARE People so blind on the customer service / Twitter/ Social Media Connection? | The Happy Curmudgeon - by Robert Bacal I've read thousands of blog posts and Tweets praising Twitter and how powerful it is as a customer service tool. It's not, and it's SO obvious that it's not that it's baffling why otherwise seemingly intelligent people don't seem to see through this. Twitter offers NO advantage over any other means of providing customer service (Added: 21-Aug-2010 Hits: 46 ) Are You Following a Bot? - by ANDY ISAACSON This is one of those articles that's amusing, but a little scary if you think about how trivial conversation must be if we can be fooled by bots on Twitter (Added: 12-Apr-2011 Hits: 4 )
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16-Nov-2011
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08:07:35
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