|
Top : Strategy - Social Media: Studies have suggested that most businesses on social media haven't taken the time to develop a social media strategy. Bad fellows. You need one.
Articles:The Role of the Company Website in Today's Social Web - by Paul ChaneyTake time to read headlines, for they are worth the effort. But, let me warn you, for the small business owner, they do not contain good news. Just when you get beyond brochureware to a fully-functioning, extensible, really good website built on solid web content management technology, you find out they are no longer in vogue. Something else has taken their place. Who are these culprits? (Added: 23-Dec-2010 Hits: 182 ) Social Media Strategy Map - Questions You Need to Answer - by na A nice piece that outlines many of the questions you need to ask and answer when planning a social media strategy. (Added: 1-Dec-2010 Hits: 91 ) Social Media Planning and Strategy - An Oxymoron? - by Erik Qualman Guy Kawasaki said, social media planning and strategy is an oxymoron. Maybe this was his way of stirring up controversy to see what others would say. A few years back, this would've made sense, but given how far we've come with social media in B2B and B2C companies and the data and success stories we now have, there is no excuse for companies to not adequately plan and build a strategy. (Added: 1-Dec-2010 Hits: 85 ) How to Develop a Social Media Plan for Your Business in 5 Steps - by Aaron Uhrmacher Social media can be an incredible tool for your business, providing you with more customer insight, direct communication channels and the ability to measure the effectiveness of these conversations very closely. But as the proliferation of social media platforms grow, participating can turn into little more than a giant time suck without some sort of structure behind it. With that in mind, we've put together a 5 step plan for kickstarting your company's social media participation: (Added: 1-Dec-2010 Hits: 103 ) 6 Essential Steps for Executing Your Social Media Strategy - by Sarah Kessler It's easy to plan a squeaky clean social media strategy for your business when it's on paper. But executing all of the day-to-day tasks involved in that strategy can be a different story and a giant, tangled mess without implementing processes to manage it. Thankfully, there are plenty of tools and strategies that can help community management teams communicate with each other, stay on the same page, schedule posts and cooperate with other departments. Before you launch your strategy, consider how you will manage the execution. These six steps can help get you started. (Added: 1-Dec-2010 Hits: 103 ) HOW TO: Implement a Social Media Business Strategy - by Sharlyn Lauby Over the past few months, we've talked about whether you should have a social media policy and what should be included in that policy. It only seems logical to discuss the next step in the process, which is what to consider when implementing a social media strategy in your workplace. Just having a policy isn't good enough you need a plan to put it in place. Here are five areas to discuss when implementing a social media strategy. (Added: 1-Dec-2010 Hits: 88 ) 3 Things You Need to Know About Social Media Strategy - by BL Ochman Companies large and small are rushing to understand and get involved in social media. But most of the agencies and consultants who are being paid to establish social media campaigns for corporations are afraid to tell their clients three things they don't want to hear (Added: 1-Dec-2010 Hits: 91 ) Social Media Strategy- The Planning Stage - by Chris Brogan As part of my Social Media 100 series, and because I believe it will have value to the space in general, I'm working through all the elements of a social media strategy. What comes first? Planning. In coming up with the elements of a plan, I found a few surprises. One, I hadn't considered having a "trial" phase or project as part of a strategy. Maybe there are elements that you're not ready to roll up against your main brand. For those, you might want to trial them in a less direct way. Another surprise was that I hadn't considered the training required for internal resources until I had a conversation with Cynthia Closkey. What follows is simply the list of elements to consider when building a social media strategy for your organization. I'm submitting it to you for consideration, in the hopes that you'll find it useful for your projects, and so that you can point out things I might have missed. Please note that every item below explodes out into all kinds of sub-categories and information. This is just the list view. (Added: 1-Dec-2010 Hits: 83 )
Related Categories:
Pages Updated On:
16-Nov-2011
-
08:07:35
|