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Top : Social Media Research: Start becoming a more educated consumer of social media research. Don't be mislead. Here we'll provide links to better research and really poor research for you to explore.
Articles:Understanding How and Why Facebook Users Interact with Brands - by Adam Ostrow(ED. Once again, beware of survey data, which often does not accurately reflect what people DO) While much of finding what works for your business on social media sites is a process of trial and error, recent stats from e-mail marketing firm ExactTarget (which recently acquired social CRM platform CoTweet) shed some light on how the Facebook population uses the site, and specifically, how it interacts with brands. (Added: 16-Sep-2010 Hits: 52 ) Research Says Most Tweets are POINTLESS - by na I wouldn't get carried away by the validity of this finding, but does it say something?How are people using and consuming Twitter?If you caught our previous post on Top 5 Twitter Videos, you'd probably guess it.Is Twitter about talking to no one and everyone?Peeranalytics goes hardcore and did a scientific research on this. The results are pretty interesting.Peeranalytics took 2,000 tweets from the public timeline (in English and in the US) over a 2-week period from 11:00am to 5:00pm (CST) and captured tweets in half-hour increments. Each tweet is classified into 6 different categories, namely:1. News2. Spam3, Self-Promotion4. Pointless Babble5. Conversational6. Pass-Along Value (Added: 21-Aug-2010 Hits: 121 ) Twitter Still Largely Untapped Opportunity for Brands to Engage with Consumers. (2010) - by na ew research from 360i reveals striking contrast between consumer and marketer usage of Twitter NEW YORK -- 360i, a full-service digital marketing agency,today shared results of a six-month study tracking Twitter usage by consumers and marketers. The research demonstrates that while Twitter presents a vast opportunity for brands to learn about and converse directly with consumers - who, according to the study, generate more than 90 percent of all tweets - marketers have yet to tap the enormous potential of the medium. (Added: 12-Oct-2010 Hits: 80 ) E-mail v. Social Media: Utility v. Futility? - by Frank Reid he debate rages on as to just how important social media is to the fabric of our changing lives v. just how much of a time suck activity devoid of value it is. People take a stand at either extreme and at all stops in between. Where do I stand? Depends on the time of day and about 1,000 other variables. eMarketer presents a study done by TNS which looks at the amount of time spent doing a certain activity as well as the percentage of people who do the activity itself. The study shows that a larger percentage of people use e-mail on a weekly basis but people who are social media centric spend slightly more time with SM than with e-mail. (Added: 3-Feb-2011 Hits: 85 ) 8 Social Media Trends Impacting Businesses (Nov., 2010) - by Amy Porterfield As businesses continue to integrate social media and become more confident and comfortable with social media tools and platforms, we're starting to see a change in social media usage. A new study reveals what's changing with social media. SmartBrief recently partnered with Summus Limited to survey more than 6,000 of its readers across a variety of industries. They benchmarked and measured the state of social media usage among businesspeople. The data identified eight prevalent trends that give great insight into the social media behaviors, beliefs and challenges of the majority of businesses today. (Added: 30-Nov-2010 Hits: 71 ) Comparing User Engagement across Seven Interactive and Social-Media Ad Types - by Evans and Epstein Increases in social networking and interactive advertising technology have led to a variety of new options for advertisers and publishers. With the expansion of this medium, choosing the right ad type for a campaign may not always be straightforward. The purpose of this study was to experimentally test user engagement across a variety of so-called "widgets," defined to be interactive ad types that may prompt users to engage their peers in a social manner. Survey respondents were randomly assigned to view a narrated video of one of 7 ad types, and then report on their engagement, perceptions, and purchase intent. A (Added: 11-Dec-2010 Hits: 69 ) Study Supports Contention That Social Media Ineffective For Marketing Small Business Small Business Talk - by na For a number of months I've been trying to counter the enthusiasm and zeal of marketers who are insisting that if you aren't marketing via social media (twitter, facebook, etc), that you are doomed. I've suggested that, in fact, what is happening in social media venues is that marketers end up trying to sell to others trying to sell, leading to pollution of hte social media habitat, and, well, no sales.A study recently announced supports the contention that marketing via social media is not effective, and for a simple reason: People who are participants in social media want to find and connect with people, and almost nobody uses social networking sites to help them make buying decisions. Period. (Added: 28-Aug-2010 Hits: 53 ) Retailers Can Win Back Unhappy Customers Through Social Media | Marketing Forecast from Ad-ology - by SHANNON BRYAN The “Retail Consumer Report” survey, conducted in January 2011 among consumers who shopped online during the most recent holiday season, explores modern-day consumers’ expectations and how retailers are using social media to recapture unhappy customers, as well as influence their buying decisions. (Added: 20-Mar-2011 Hits: 112 )
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