|
Top : Social Media Metrics: Some are so confused about business that they reject the notion of measuring social media effectiveness for business. Why? Because they can't get positive results. We'll talk about measuring social media outcomes for businesses here.
Articles:20 Social Media Ratings You Should Be Monitoring - by Jeff BullasMore on metrics. Notice what's missing from this article -- are there ANY measures that pertain directly to business success? That's why these articles can be misleading. You can do well on these, and go broke. (Added: 19-Aug-2010 Hits: 74 ) The 10 Social Media Metrics Your Company Should Monitor - by Raj Dash Presents ten possible metrics you can purportedly use to evaluate the effectiveness of social media for your business. Beware. Most suggested metrics have nothing to do with business success, and can be misleading, sometimes horribly so. (Added: 17-Aug-2010 Hits: 80 ) Social Media Measurement - by Connie Benson spent much of today building out a wiki for an event next week sponsored by the Minnesota Interactive Marketing Association. I want to share the section on Social Media Measurement here:The information is based on a webinar that Jeremiah Owyang gave last January.Web Analytics provide traditional attributes of page views, unique site visitors, etc. This alone isn't adequate anymore because customers are talking to each other ( much of it is not on your site). (Added: 7-Sep-2010 Hits: 226 )
Related Categories: Pages Updated On:
16-Nov-2011
-
08:07:35
|