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Top : Social Media Challenges and Realities: It's rare to see coverage of the downsides of using social media in business, since everyone is so religious about its effectiveness. Here we'll discuss some of the realities of social media, and business challenges associated with it.
Articles:The Real Cost of Social Media - by Danny BrownSocial media is free. Social media is inexpensive. You don't have to outspend your competition. Social media saves time. Social media will save your business thousands, if not millions.These are all quotes I've seen from various voices recently. Each one pretty much agrees with the other that social media is a great tool for you to implement into your business because it's so cost-effective and will give you quicker results.Sadly, it's not true. (Added: 18-Aug-2010 Hits: 72 ) Leo Laporte loses faith in social media - by na High-profile tech podcaster Leo Laporte has had it with social media, it seems.In a blog post, the influential broadcaster behind the TWiT network of podcasts says that after four years of social media activity he has become disillusioned with services like Twitter, Google Buzz and FriendFeed (Added: 22-Aug-2010 Hits: 124 ) Consumers Consider Social Media to be Personal Space - by ns *MUST READ Despite the buzz about social media's power to transform and motivate consumers to identify with specific brands, some research indicates that businesses could end up taking their efforts a step too far. But there are industries that consumers definitely seek out when they connect with social media. In these cases, consumers say social media should be a complement to, not a replacement for traditional interaction.According to Strativity Group's recent study on social media, consumers (73%) want this space to be personal. The first reason many use this tool is to connect with friends. And the following reasons are key to consumer inability to further engage with social media (Added: 29-Sep-2010 Hits: 69 )
Pages Updated On:
16-Nov-2011
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08:07:35
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