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Top : Social Activism: Some have told us that social media and social networking will open up a new world of change and grassroots activism to support various causes. True? Not true? Well, hard to tell but Na, Hope.
Articles:How to Get the Social-Media Generation Behind Your Cause - Advertising Age - Digital - by Ann Marie KerwinOnce social activism meant protest marches, civil obedience and sit-ins. But for today's 20-somethings -- sometimes called "slactivists" -- supporting or denouncing a cause is as simple as hitting the "like" button on Facebook or posting a hashtag to Twitter. And that's often where it ends. But that can also be where it begins, if marketers use social-media tools widely to get young adults more heavily involved in their cause-marketing efforts. For this demographic, sharing information about causes and social issues they feel passionate about is the first step to getting involved in a more concrete way, such as donating money or time, according to a study by ad agency TBWA/Chiat/Day (Added: 8-Dec-2010 Hits: 89 ) The Fallacy of Facebook Diplomacy - BusinessWeek - by na Why "21st Century Statecraft"—the idea that America can use the Internet to influence global events—is more dream than reality (Added: 4-Feb-2011 Hits: 93 ) Twitter, Facebook, and social activism : The New Yorker - by Malcolm Gladwell Malcolm Gladwell's seminal New Yorker article on why social media will not further activism in society, a position I strongly agree with. See the sub-section for various positions on the issue, even if you aren't interested in activism, since the underlying issue is really how social media is actually used by people in real life, and the limits on the influence of strangers. (Added: 8-Dec-2010 Hits: 88 )
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16-Nov-2011
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08:07:35
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