|
Top : Return On Investment - Maybe: Will most businesses receive a demonstrable return on their investment into social media? Well, probably not. Here you will find some evidence that demonstrates it's possible, but perhaps not likely.
Articles:Study Shows Time Pays With Social Media Marketing - by Amy PorterfieldHave you asked this question: Is the time I invest with social media really worth it? Whether you're new or an old hat with social media, chances are you've wondered if the time commitment is really worth the return on investment (ROI).Make no mistake about it: a true investment of time and resources is necessary to see significant social media marketing success.But the real question is, Just HOW MUCH time is needed to see solid success?This question was recently answered in the new study, 2010 Social Media Marketing Industry Report, authored by Michael Stelzner. Based on the report findings, ROI is top of mind for most marketers using social media. (Added: 30-Aug-2010 Hits: 174 ) Social Media Marketing ROI Metrics And Analysis - by Muhammad Saleem When I attended South by Southwest 2008, I had the pleasure of attending a panel where four somewhat lost panelists were (with difficulty) trying to come up with metrics to measure success from a social media marketing campaign. I was a little annoyed when they concluded that there were no metrics available right now, and that someone would have to come up with a new way of measuring social media success.While many people argue that the current metrics are no longer applicable, here's a look at how we can adapt the currently available methodologies and apply them to social media marketing campaigns. (Added: 4-Sep-2010 Hits: 364 ) Study Shows Social Media Impact Lags Search and Email - by Frank Reid midst all the hubbub about social media being the cures to all business ills there are some numbers that paint the medium as less of a silver bullet and more like one with a lot of potential and a lot of room to grow. ForeSee Results has conducted a survey of 10,000 online shoppers. The report is titled “Social Media Marketing: Do Retail Results Justify Investment?”. Although it is not advisable to draw broad stroke conclusions from any one piece of research, the findings here are interesting in that the more traditional online marketing and customer acquisition methods of e-mail and search had more impact on site visits (along with real old fashioned brand recognition). (Added: 3-Feb-2011 Hits: 93 ) Riding the rising tide of social media investment - iMediaConnection.com - by Gordon Plutsky ARTICLE HIGHLIGHTS:There are signs that larger companies are transforming social media tasks into a dedicated postOriginal content, both branded and expert, is by far the most used tactic for social mediaAlmost half of companies say their social media campaign met or exceeded ROI expectations (Added: 8-Oct-2010 Hits: 99 ) Calculating the ROI of blogging - by Calculating the ROI of blogging One issue that keeps coming up over and over again is how to measure the ROI of blogs. I've written about this in the past and have been stewing over how to go beyond the intangible blogging is good for your business exhortations to quantify blogging's benefit to organizations.Well, we're getting close but we could use some help. My colleague, Chloe Stromberg, and I have been interviewing companies about how they measure ROI and realized that we needed to throw the net wider this is where you come in!The working idea is to create a framework for measuring the ROI of external blogging efforts for medium- and large-sized companies. Below is an outline of ingredients for the framework. (Added: 7-Sep-2010 Hits: 286 ) Measuring Social Media ROI: Why it fails - by Urs E Gattiker Recently, I was invited to give a talk to a small group of managers about KPIs (Key Performance Indicators) used to measure social media (SM) campaigns.Some of the points we discussed that evening are outlined below. (Added: 4-Sep-2010 Hits: 189 ) Companies struggling to make new social networks pay off - Business - iomtoday - by na SUPPOSE you invested a million dollars in staging a huge corporate event and only 100 people showed up. You'd be disappointed no doubt, and you'd be asking the organisers for a good explanation. But this is exactly what's happening to many companies who are making a huge investment in online social networks, according to a study by Deloitte. The survey measured the responses of more than 140 companies, including Fortune 100 organisations. (Added: 22-Jan-2011 Hits: 95 ) The Social Media ROI Debate | Social Media Today - by Tom Pick Can the financial return on expenditures for social media business activities in marketing, PR, customer support, HR, product development or other areas be accurately measured? Can social media costs be justified on the P and L, so that as belts get ever tighter in this stagnant economy, these projects and tasks can be spared the budget axe? (Added: 4-Sep-2010 Hits: 171 )
Related Categories: Pages Updated On:
16-Nov-2011
-
08:07:35
|