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Top : Psychology of Social Media: Eventually we'll understand more about the psychology and sociology of social media, but let's look, shall we? Here you will find nifty stuff on the subject, including research from those disciplines, and stuff on communication.
Articles:The Psychology of Social Media - Some things Never Change - by Dana TheusI've been harboring a theory for a while now that human beings don't change very much when they go online. We watch some of our communication behaviors change as we become addicted to various technologies (Twitter seems to the be the most annoying recent addition to this habit, though I'll admit I haven't tried it... see more on why below). But fundamentally, we use online tools to do the same things we do offline - kill time, learn, play, work. When it comes to social media, just like in the real world, we move between networks depending on which other friends are there, what they're doing and why we want to interact with them. If we're loyal to groups offline, we're probably loyal to them online. If we're fickle, well - we hop networks online too. (Added: 11-Dec-2010 Hits: 91 ) Social Media Marketing-The Psychology of Social Media-The 7 A's | SocialMediaBlogster.com - by Doug Freebaugh Layperson's take on the psychology of social media, based on observation. It's actually pretty good, down to earth, but remember that it's a little shallow, and we need to have far deeper understandings. (Added: 11-Oct-2010 Hits: 96 ) How the Internet Gets Inside Us - by Adam Gopnik All three kinds appear among the new books about the Internet: call them the Never-Betters, the Better-Nevers, and the Ever-Wasers. The Never-Betters believe that we’re on the brink of a new utopia, where information will be free and democratic, news will be made from the bottom up, love will reign, and cookies will bake themselves. The Better-Nevers think that we would have been better off if the whole thing had never happened, that the world that is coming to an end is superior to the one that is taking its place, and that, at a minimum, books and magazines create private space for minds in ways that twenty-second bursts of information don’t. The Ever-Wasers insist that at any moment in modernity something like this is going on, and that a new way of organizing data and connecting users is always thrilling to some and chilling to others—that something like this is going on is exactly what makes it a modern moment. One’s hopes rest with the Never-Betters; one’s head with the Ever-Wasers; and one’s heart? Well, twenty or so books in, one’s heart tends to move toward the Better-Nevers, and then bounce back toward someplace that looks more like home. (Added: 11-Feb-2011 Hits: 77 ) The Psychology of Twitter, Part 2 - by JOHN M GROHOL Since I first wrote about the psychology of twitter back in February, other professionals have chimed in (with confusingly similar titles for their own blog entries on this topic), including this one which is not the first to mention Maslow's hierarchy of needs when it comes to twitter. As an aside, I find that Maslow's hierarchy of needs is a favorite fallback whenever someone is attempting to explain something in context of human behavior. However, Maslow's hierarchy of needs is very Psychology 101ish, so I tend to look for the nuances of human behavior and its intersection with technology. Twitter is called a "micro blogging" service, because like blogs, it allows you to write anything you want and publish it instantaneously online. (Added: 20-Dec-2010 Hits: 113 ) The Psychology Behind Social Media - by Michael Cohn Psychology plays an important role in social media's success and it is influencing how business owners are using the various social media channels to market their products and services. Because it is still in its infancy, people don't fully understand social media's capabilities yet. You might ask, from a psychological perspective, what people are looking for in social media. People react to content that touches them on an emotional and/or personal level. If you make sure to offer content that is arranged in a format that is easy to follow, presented clearly and logically and has emotional elements, people will pay attention and will want to continue engaging. Using content that is relevant and has a personal feel to it is a very intelligent choice when it comes to your online marketing campaign. (Added: 11-Dec-2010 Hits: 84 ) The Psychology of Twitter - by na "Facebook Makes You Smarter. Twitter Makes You Dumber." Perhaps that overstates it. But the reaction on Facebook and Twitter to the research of Dr. Tracy Alloway of the University of Stirling in Scotland proved a prime example of social psychology in action: headlines similar to the above were soon a topic of choice on both applications and discussed, linked to and retweeted passionately, as communities of agreement and disagreement formed and global arguments, agreement, commentary and suggestion soared. "Smarter or dumber" might be arguable psychological effects of the two social media giants, but "lonelier and less communicative" most certainly are not: whatever else the psychological effects of social media may be, they unquestionably engage. And what the psychological effects of that engagement may be is a study in progress – but one that is already yielding data. (Added: 20-Dec-2010 Hits: 127 ) Learning to Multitask: Don't Bother - by JOHN M GROHOL Right now, I have 36 windows opened up on my computer. No, I'm not doing (or trying to do) 36 things at once. It's just that's what happens when you give a dumb human like me the tools to open up 36 or 72 or 172 windows at once. It's no wonder it's so easy to lose track of where we are and what we're doing. Welcome to the wonderful world of multi-tasking. That modern marvel where companies and bosses expect us to perform miracles simply because the technology allows it. Nobody bothered checking with the human brain first to see if multitasking was even a good thing. Well, until not recently. Turns out that multitasking is generally not a good thing. Need proof? A whole generation (the "Net Gen") is growing up supposedly learning and doing more by multitasking. But what's really happening? (Added: 20-Dec-2010 Hits: 108 ) Social Networking Harms Health? LOL - by JOHN M GROHOL ust when you think journalism from respected news organizations couldn't sink any lower, the BBC (amongst many other news agencies) is reporting today that "Online networking ‘harms health:'" People's health could be harmed by social networking sites because they reduce levels of face-to-face contact, an expert claims. The rest of the article (which bears no byline) is a one-sided, biased piece of reporting that doesn't even raise a single skeptical eyebrow. (Added: 20-Dec-2010 Hits: 80 )
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16-Nov-2011
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