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Top : Metrics - Measuring Social Media: Let's try to bring some clarity to the issue of metrics and the measurement of social media and its businss outcomes
Articles:Social Business: To Measure or Not To Measure? - by naYou have heard it before: "You cannot improve what you cannot measure". For the past few decades, we have strived to model and analyze all the aspects of business so that we can continuously create more efficiency and improve its performance.Metrics are important, but not if they are the wrong ones (Added: 8-Oct-2010 Hits: 141 ) The Social Organization: Social Media Metrics - by na Another list of supposed metrics that can be used to measure social media. Most are indirect, inferential and thus, misleading (Added: 7-Sep-2010 Hits: 224 ) 100 Ways to Measure Social Media Is Really ZERO Ways to Measure Social Media - More Ideas From People Who Should Know Better - by Robert Bacal David Berkowitz is billed as Senior Director of Emerging Media and Innovation for agency 360i. A frequent speaker and media pundit, he has been published hundreds of times in MediaPost, Ad Age, eMarketer, and elsewhere. He authored some material entitled 100 Ways to Measure Social Media, and indeed he describes some metrics that he suggests can be used to measure social media success.Or has he? (Added: 7-Sep-2010 Hits: 197 ) The Social Organization: Social Media Metrics - by na A very long list of possible metrics one could use to evaluate the success of use of social media. Also a very long list of misleading, useless metrics for any business that wants to make money. This list is typical of how people avoid the business issue--bottom line return on investment. (Added: 4-Sep-2010 Hits: 351 ) Social Media Metrics - by Chris Brogan If you want good social media metrics to track, be sure to pick the right ones. A quick disclaimer: it depends what you're hoping to accomplish as to which metrics you might want to track. I'll give you my take, and what we tend to work from at New Marketing Labs, and then you're welcome to point out different opinions in the comments section. (Added: 30-Nov-2010 Hits: 103 ) What Is The ROI For Social Media? - by Jason Falls I spent a good portion of Sunday and Monday thinking about social media measurement and proving return on investment or ROI. Many of the sessions at PRSA International in Detroit were about social media, web-based communications strategies and the requisite question of how do we report success. Fortunately for PRSA (Public Relations Society of America), Katie Delahaye Paine was on hand to present and share her considerable expertise in the subject.I attended both a roundtable discussion session, one component of which was a talk with Katie (I reported it for PRSA's blog) and a session called, How to derive ROI from Interactive Communication, presented by Joanne Puckett of Ketchum. The confluence of all the thought, which I've outlined some salient points from below, really led me to one clear thought: (Added: 7-Sep-2010 Hits: 184 ) Using Metrics To Harvest Insights About Your Social Media Strategy - by Beth Kantor You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. The tools include Google Analytics, PostRank, Feedburner, and others (Added: 7-Sep-2010 Hits: 241 ) 10 Things to Know About Measuring Social Media - by Larry Chase I'm sorry, but I find this article really funny, tho that's not the intent. From the page: If you believe that social media is all about your customers being able to talk to each other online, then it's time to go back and read the Cluetrain Manifesto from 1999. The basic premise is that the marketplace is a conversation. That does not mean that social media is a new tool to push your message out there. It's a new tool to help you converse. Companies must listen or die.Only one problem. Those who hold the keys to the kingdom (read: budget) want to know the ROI. They want to know how you're going to measure this new-fangled thing. Here's what you need to know in order to hold your own in those conversations. (Added: 7-Sep-2010 Hits: 190 )
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16-Nov-2011
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08:07:35
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