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Top : Businesses On Social Media Case Studies: We can learn from various case studies covering how businesses are using social media, but it's important to remember two things. Most case studies focus on successes, and are incomplete, and it's hard to replicate successes. Also case studies can make it appear social media is more successful than
Articles:How A Restaurant Uses Foursquare To Gather 161 Users | Penn Olson - by Willis WeeMy jaw dropped when I first learnt about this genius Foursquare move. AJ Bombers, a burger joint, showed businesses how Foursquare can be used to its maximum advantage. It managed to gather over 150 Foursquare users in a single location, all with a common goal to unlock the Swarm Badge and raise funds for Milewake SWSX. The Swarm Badge is awarded to 50 or more people who check-in simultaneously in the same location. The effort was also supported by Foursquare itself. (Added: 28-Dec-2010 Hits: 241 ) Burberry: The Facebook Trench Coat Campaign - by Sarah Chong Burberry hooked up with Facebook to launch a website celebrating its trench coat. The website allows users to share images of them wearing Burberry trench coats. Plus, the viral potential, powered by Facebook (Added: 28-Dec-2010 Hits: 218 ) Social Media for Mobile Food Trucks [VIDEO] | Penn Olson - by Amelia Chen The mobile food industry has been booming in urban cities like New York City, Seattle, Los Angeles. In New York City, Vendy Awards are held annually to commend the best street food vendor! Knowing how tech-savvy people these days are, it is not shocking to know that people would search for food online. Mashable shares a video on how such food truck businesses are using social media to reach their customers. This is a creative marketing strategy as they receive attention by announcing their location and people actually would go to find them. In the video, BistroTruck shares that activities from social media make up 15% of its sales. What if they had invested in a mobile app? (Added: 28-Dec-2010 Hits: 277 ) How A Company Successfully Rides The Social Media Wave | Penn Olson - by Willis Wee Social media is hot but you don’t necessary need to use it as a marketing or communication platform. Wildfire Interactive, has smartly integrated branded interactive campaigns like sweepstakes, contests and give-aways with the viral features of the social web to create engaging campaigns. (Added: 28-Dec-2010 Hits: 190 ) Starbucks Engages Through the Web | - by Willis Wee Starbucks is not only number one in coffee but has also come in first as the most engaging brand on the web. Whether through Facebook or Twitter, social media savvy folks like you would probably have stumbled across Starbucks’ profile (Added: 28-Dec-2010 Hits: 239 ) How A Salon Uses Social Media Successfully | Penn Olson - by Willis Wee f you’re active on Facebook and Twitter, there is a fair chance that you might have heard of Emerson Salon; the social savvy salon that has enjoyed great success through channels like Facebook, Twitter and their blog. An industry that depends heavily on word of mouth, Emerson Salon doesn’t just sit and wait. It is actively building relationships and thought leadership through social media; accelerating the word of mouth effect. Stylists are also featured on the website homepage with extensive personal information to allow visitors to understand the stylist like a true friend. (Added: 28-Dec-2010 Hits: 286 ) JetBlue's Free Tickets Giveaway Won Twitter Crowds - by Sarah Chong JetBlue has always been social media savvy. This time, to celebrate its 10th anniversary celebration, it announced on Twitter that it would be giving out about a thousand free round-trip tickets at three undisclosed locations in Manhattan (Added: 28-Dec-2010 Hits: 218 ) 3 Things We Can Learn From IKEA's Facebook Campaign - by Sarah Chong Last year, Ikea’s Facebook photo tagging campaign stormed the social media world by surprise. The creative campaign was documented in a video and was arguably one of the best campaigns even till today. (Added: 28-Dec-2010 Hits: 283 )
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16-Nov-2011
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