B2B and Social Media - Even less clear about the future: B2B use of social media has lagged behind the use of social networks to communicate with direct consumers. While this may be because B2B people are a bit more conservative, it's as likely that the path to using social media for business to business functions is even less clear. Despite all the claims of business effectiveness for social media, there's even less evidence to push B2B into using it than there is for consumer based organizations. So, despite what you may hear, and have heard the jury is still out on its use as a business to business tool.
Recommended: Giving The Business to Social Media Research
Tip: Remember that as more businesses try social media to leverage business to business sales, it will appear successful. Number of people trying does NOT mean that something is successful. For more read 50 Million Frenchmen Can't Be Wrong
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Top : Business To Business-B2B: Many businesses do not deal directly with consumers, but with other businesses. In this section you'll find articles and help with providing excellent customer service to other businesses - B2B
Articles:A Legal Perspective on B2B Social Media - by Jeffrey L. Cohens you have incorporated social media into communication planning for your B2B company, whether large or small, chances are you worked with the company legal team or outside firm. While these legal teams are in place to protect the interests of the company, some are just not familiar enough with social media to provide appropriate counsel for your efforts. The following email interview with India Vincent and Howard P. Walthall, Jr., both partners at Burr & Forman LLP, provides some thoughts, not legal opinions, about the legal approach to social media. (Added: 20-Dec-2010 Hits: 279 ) Reviewing Our 2010 B2B Social Media Predictions | Social Media B2B - by Jeffrey L. Cohen Before we start looking forward with predictions for 2011 in B2B social media, we thought we would look back at our predictions for 2010. It is worth looking at these predictions not to determine our skill at predicting the future, but to see how quickly or slowly various aspects of social media were adopted or ignored by B2B companies. (Added: 20-Dec-2010 Hits: 493 ) B2B Social Media And Lead Generation - by Kip Bodnar B2B social media can be surprisingly successful with a specific focus on lead generation. If social media is to be taken seriously for B2B by marketing decision makers, it needs to maintain a focus on business objectives and driving sales vs. "fluff".B2B companies are actually in a much better position to use social media as a marketing channel than B2C companies. They often have a much clearer expectation for what a customer does and what they want.B2B companies also have deep internal expertise. It's not uncommon for top B2B companies to employ thought leaders in their specific industry. However, there's a solid argument that for many B2B companies, online marketing and social media might not be a fit. (Added: 1-Oct-2010 Hits: 364 ) Business to Business Customer Satisfaction Surveys (Expert customer service advice) - by John Coldwell Great source for learning how to conduct customer satisfaction surveys. Written to help people collect customer perceptions on a business to business level, the principles of customer satisfaction surveys apply to other situations too. (Added: 6-Sep-2010 Hits: 187 ) B2B Social Media Marketing - Is it relevant? - by Merlin Francis As a marketing professional, I have often come across clients, who think Social Media is nothing but a passing fad. They refuse to see the value social media can add to their marketing programs and are obviously missing out on the benefits of one of most the defining trends of our times. This post is an effort to dispel, some of those myths. Social media marketing is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube. Social media marketing has three important aspects (Added: 31-Dec-2010 Hits: 239 ) "Top of Mind" is B2B Marketing Schmaltz - by Ardath Albee Sometimes I wonder if we ever stop and think about the marketing terms we use and what they really mean. Do we use them as excuses not to dig deeper into what will make our marketing more effective? Or, are we just satisfied with the surface level, instead of motivated deeper to make sure our intentions are realized in the execution? Or, perhaps, it's just that good enough is good enough. I don't think so. Not in this market. Yep, you guessed it. I'm on a bit of a rant. There are some phrases that - as they're commonly applied to B2B marketing - are, well, schmaltz. In case you're not sure what schmaltz means, Dictionary.com seems to be split between 1. exagerrated sentimentalism and 2. fat or grease. I think you can apply a little of both to this one. In order to give 2011 a running shot at excellence, let's disabuse ourselves of this ridiculous notion: (Added: 31-Dec-2010 Hits: 231 ) The Benefits of Social Media in the B2B Workplace - by na It's been long thought that social media is a major time suck, causing many B2B companiessmall to enterpriseto ban social media sites from their offices. Employees can no longer check Facebook, YouTube, Twitter or even LinkedIn in these cases, causing them to be disconnected from their personal networks.This is meant to be a good thing. But is it?Sure, if your employees are spending all their time on Facebook playing Mafia Wars or Farmville and not getting any actual work done, it's a good idea to not allow them to access that site at work. However, there is a lot to be said about social media websites and tools for effective team building, communication and collaboration, and we should all be aware of these benefits (Added: 14-Sep-2010 Hits: 392 ) How B2B Companies can Use Social Media to Enhance the Customer Experience - by Simon Daisley Participation in social media can bring great rewards for organisations of all sizes. Forward-thinking B2B companies are now actively using new web tools to make contact with their customers. This article shows how social media, particularly blogs and social networking can help B2B companies to build relationships, communicate their message, increase sales and enhance the customer experience. (Added: 6-Dec-2010 Hits: 112 )
Pages Updated On:
16-Nov-2011
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