Social Media Ad Buying: An expensive crapshoot: Apart from unpaid "exposure" companies are investing more in buying ad space on the major social media platforms -- Facebook, YouTube, LinkedIn, and to a lesser extend, Twitter. Typically and historically, advertising on social networks and communities has been very ineffective, with fewer clicks on ads, and much fewer conversions compared to ads on websites, per se. This isn't surprising because, at least until now, people "hang" in communities to interact with each other, and not to find product or services to buy. Of course that may change, but right now, I'm comfortable saying that buying ads on these platforms is NOT likely to produce measurable return on investment. Per click rates (CPC) tend to be VERY high.
If you jump in it's key to track your returns in actual sales, and keep to advertising on platforms that allow ruthlessly targeted ads -- so that you only show your ads to your specific markets.
Resources: As with most content here, we suggest you spend the $3.49 and read "Giving The Business To Social Media Research" so you can understand why it seems like everyone else is making money on social media, except you. Keep in mind that understanding of what works and doesn't work in terms of ads on social media, is limited. Don't believe anyone who talks about best practices.
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Top : Advertising On Social Media: Is it worthwhile for your business to buy ads on social media platforms like Facebook, Twiter, and LinkedIn? You'll need information to determine the answer.
Articles:Twitter Rolling Out Promoted Tweets for Up To $100,000 - by Jennifer LeClaireWhen Twitter announced Promoted Tweets in April, the micro-blogging service hinted that third-party ads would soon follow. According to news reports, Twitter is gearing up to roll out the service on its new design, and prices are running as high as $100,000 for the text ads. (Added: 1-Oct-2010 Hits: 325 ) Facebook Advertising: An In-House Guide To Getting Started - by Kelly Gillease If your in-house programs for Google, Yahoo and Bing are running like well-oiled machines, it's time to start poking around for new online marketing channels to test. An option many online marketers report increasing success with is Facebook ads. Facebook advertising doesn't work quite like a search engine does, so read on for a primer to getting started. (Added: 1-Dec-2010 Hits: 261 ) Facebook Advertising - Instead Of Wasting Your Money On Ads - by Adam Taha Some tips on how to use the options Facebook provides to target your ads that you purchase on Facebook (Added: 20-Sep-2010 Hits: 353 ) Facebook Statistics By country - by na There's no way to know how accurate these numbers are but if you want an idea of what ads cost on facebook per click and by country, check this out. (Added: 20-Sep-2010 Hits: 353 ) Spending A Lot On Facebook - Forbes.com - by Adam Ostrow In the social media world a number of trends are dictating how, why and where money gets spent--trends that will push the industry past the $2 billion mark in 2011, according to eMarketer's projections.Not surprisingly, the biggest beneficiary of the current euphoria around social is Facebook, with several estimates now pegging the company's 2010 revenue at better than $1 billion. That growth is being fueled in part by what some advertisers see as competition to scoring prime advertising space on the site. (Added: 20-Sep-2010 Hits: 273 ) Spending A Lot On Facebook - by Adam Ostrow This is a good piece on increased ad spending on Facebook and other platforms, but note the precise wordings used. The use of could instead of does suggests the interviewees do NOT have data on the positive effects of social media ads. It's not misleading per se, but the casual reader will more often than not misinterpret this. (Added: 31-Aug-2010 Hits: 333 ) Lack of Measurement Means Ineffective Marketing - Marketing Interactions - by Ardath Albee Not about social media per se but about marketing. Some stunning numbers. A new survey of 3,000 global marketers has concluded that marketing effectiveness has reached an all-time low. Those surveyed said that "65% of their marketing spend had no discernible effect on consumer behavior in 2007." That's even worse that the old adage about 50% of your marketing being wasted, but not knowing which half. However, the reason is pretty much the same - lack of measurement. (Added: 28-Nov-2010 Hits: 345 ) LinkedIn PPC Advertising Is it Worth Trying? - by na Just today, I began a LinkedIn PPC (Pay Per Click) advertising campaign and I wanted to write this article to provide you with a marketer's perspective of my experience and to provide you with some additional details. Their advertising options can be found at LinkedIn Direct Ads.Now, I will first say that the LinkedIn CPM is $3.00 and the minimum CPC bid is $2.00. That's a little high for most network marketers so determining if it's worth it or not is important. And, I had difficulty finding any information on Google that was written by network marketers specifically. (Added: 20-Sep-2010 Hits: 279 )
Pages Updated On:
16-Nov-2011
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