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Giving The Business to Social Media - The Book

Giving The Business To Social Media - Hype, Hope, Bust, Reality is our work in progress critiquing the general "wisdom" about the need to be involved in social media. It explains why much of what is accepted is in fact, unproven and wrong. This section includes excerpts, prepublication material, and out-takes from the book. It is not currently available, stay tuned for publication information.
  • Excerpts   ( 1 Article )

    Excerpts from Giving The Business To Social Media - Hype, Hope, Bust, Reality. Articles may differ somewhat from the final version as they are unedited pre-release versions.

  • Window On Social Media   ( 9 Articles )

    From Giving The Business To Social Media - Hype, Hope, Bust, Reality, these pieces are from special sections of the book that highlight interesting, odd or contradictory information about social media and business.

  • Book Outakes   ( 2 Articles )

    When one writes a book, there's often material that is edited out, and doesn't make the final cut. This can happen for a number of reasons that have nothing to do with the quality of the culled text, or sometimes, it indeed is that the text just doesn't "cut it".

    In this section you will find segments that in all probability will not make it into "Giving The Business To Social Media - Hype, Hope, Bust Reality.

    As material removed from the book, you may find various grammatical errors, or other goofs, since they are unedited.

     
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MicroThoughts

Twitter Skank(Y)

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MicroThoughts

Twitter is starting to be the skanky older sister of the girl you go out with in order to get some. She's still has some attraction, but in the end you realize it's a dry hole to plumb, lacking in substance. Even tarted up, she has the odor of neglect.  

Officially Bogus

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It's official. It's now impossible to keep up with the irrelevant data, false claims, illogical conclusions, and plain bad journalism associated with positive claims about social media. No single person could even find most of this, and it's impossible to explain to people why and how the numbers are wrongly interpreted. There are simply not enough hours in the day. The "expert pool" is totally polluted and now mainstream press, who depends on these experts on social media is reporting completely bogus and nutty things about social media success. Bogus, Dude!

 

Vids. Dude, Your Head Is Shiny

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Enough. I don't care how round your head is, or how well you think you come across on your wee webcam, I'm NOT sitting through a 4 minute vid. of you at your desk staring at your talking head. Even if you have hair. At least write the key points out so they could be eyeballed? Amazed how many social media superstars do this.  

Best Practices

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You cannot copy another company and expect the same success they achieved in social media. Social media, and almost anything else, is about people, and since you don't have the people, tradition, culture or anything else that other companies have you have to develop a unique strategy and tactics to suit YOUR business. Unless you ARE Zappos, don't try doing what Zappos has done.

 

Friends1

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In order of  stability and connection strength, (strongest first) friendships/relationships can be categorized as 1) unconditional 2) semi-conditional 3) transactional and 4) User Based. Social media users tend to confuse these, and believe the weakest types of ties are actually much stronger than they are.

 

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